Are you a content marketer who is dedicated to creating great website content for readers and customers? But what is the point of producing good website posts if no one wants to read them?
This is where SEO comes in.
It is important to implement the right SEO practices to make Google spiders happy. These spiders crawl around hundreds of websites, looking for domain age, fresh content, backlinks and traffic. If your blog is fully optimized, then good, your rankings can improve. If not, then your web pages would live in obscurity.
To impress those spiders, you should implement a good content marketing strategy on google search optimisation. Need help? Take note of these 7 important tips.
Use your keywords wisely.
Don’t play fast and loose with your keywords. Utilize the most relevant keywords and phrases wisely. Before writing, do some keyword research first. It is advisable to learn more about content marketing, and optimization first before producing important website posts for clients.
Create original content.
Your website should include a lot of relevant and useful information. With these unique and helpful content, search engines will see you as a credible source in your niche. They will boost up your search engine ranking! Moreover, remember that good content is not only about “text.” They can also be in the form of images, videos, plugins and tools.
Make the investment and own your property.
Whether you are blogging just for fun, or looking into running your own online business, it is best to own your property. Show your commitment by purchasing your own domain and hosting. Making this investment can enhance your SEO, and eventually pay off with high search engine rankings.
Use social media platforms well.
Social media is gradually becoming the bedrock for blogs and websites striving to gain more traffic. Google also looks at social media virality as a way to judge a website’s importance and authority. Thinking of ways to get your readers share your posts on social media? Promote content from other marketers (they might return the favor and promote your content, too!) and build strong relationships with influencers within your niche.
Optimize your theme.
Optimizing is very important if you really want to provide a pleasant experience for your website’s visitors. This is a great way to show Google and other search engines that you are a credible and trustworthy player in your field.
How to use SEO on your theme? Make sure that there are no broken links. Use a user-friendly layout so navigating your website wouldn’t frustrate the audience. Work on your website speed! Always improve every aspect of your blog or website. Visitors and search engines will thank you for it.
By building backlinks, you can connect other websites to your own.
How can you make the optimization of your backlinks effective? As a start, you can make use of your anchor texts. It should include clear and relevant keywords!
Always remember that a good way of developing impressive backlinks is providing high-quality original content for your blog or website.
Always optimize permalinks.
People find your website through permalinks. Permalinks are links containing both an extension and a root. If the concept of maintaining strong permalinks intimidates you, don’t worry. The WordPress platform makes it easier for you to change your website’s permalinks. How? All you need to do is click the “settings” button, and then “permalinks.” It is recommended that you structure the permalink so that the only thing that remains inside it is the title of your blog post.
To do this, just click on “custom structure” and then type /%postname%/.
You can modify your way around new permalinks. However, don’t mess around it too much. You wouldn’t want to break your backlinks.
SEO strategies can be very tricky. Follow the tips in this list to be able to create a strong SEO foundation. It can take time, but soon, you will be able to develop an interesting, successful website.